Verizon
Say goodbye to tragic #Accesstories
Role: Art Director
Team: Andrea Lee, Shikha Nair, Vishwa Patel, Kayleigh Bowman, Isaiah Clowe, Harshil Desai
PROBLEM
Many people think of Verizon only as a provider of wireless phone plans, overlooking the fact that it offers a wide array of tech accessories. This limited awareness presents a substantial challenge in boosting accessory sales.
OPPORTUNITY
With over 6,300 stores in the U.S. and no competitor offering the same comprehensive selection, Verizon can become the go-to destination for customers needing tech accessories in a hurry.
SOLUTION
Introducing the campaign to raise awareness about Verizon’s tech accessories! Our tagline, “Say goodbye to tragic #Accesstories,” will resonate with customers' experiences and highlight the immediate availability of accessories at Verizon. This campaign will emphasize the importance of having the right accessories on hand, making Verizon synonymous with tech solutions.
This campaign showcases Verizon as the go-to tech rescuer across platforms:
TV Commercial: We introduce John, who humorously struggles with tech accessory mishaps. Each scene shows Verizon as the solution to everyday tech troubles.
OOH: Bold street ads capture relatable tech disasters with the tagline, “When tech troubles hit, Verizon has your back!”
Print: Interactive print ads let customers place themselves in funny tech fails, emphasizing Verizon’s role in saving the day.
Digital: Social media filters immerse users in tech crisis scenarios, echoing the TV spot and reinforcing Verizon as the go-to for accessories.
