Ryanair’s “Fly Free, Fly Cheap” campaign highlights the airline’s unbeatable low fares by drawing direct comparisons to everyday expenses, striking a chord with Gen Z’s love for honest, relatable content. For this project, I developed a playful yet straightforward brand voice that captures Ryanair’s transparent, fun personality, featured across Instagram and Twitter to engage Gen Z consumers. To attract Gen X travelers who value authentic brands, I crafted transit and billboard ads that position Ryanair as the go-to airline for affordable adventures across Europe, North Africa, and the Middle East. This campaign showcases my ability to build a cohesive, engaging brand presence that resonates across diverse audiences and platforms.