Domino’s Pizza takes over the elections

Campaign: Every Slice Counts
Role: Art Director & Designer
Team: Julia Ardila, Isaiah Clowe


PROBLEM
Millions of Americans have the power to vote but often choose not to. Why? Many are unregistered, feel disconnected from politics, or doubt their impact. It’s time to change that!

OPPORTUNITY
Domino’s Pizza is the perfect partner to ignite voter engagement among young Americans. With a 42% market share and 90% of sales coming from digital channels, Domino’s can harness its influence to inspire action and bring excitement to the voting process!

SOLUTION: EVERY SLICE COUNTS
Voting is as essential as your favorite slice! In partnership with Rock the Vote, this campaign energizes young voters and builds brand loyalty. At Piedmont Park, attendees can share why they vote on a massive mural—and score free pizza for registering. On social, bold ads and Domino’s IG stories highlight voting’s impact, complete with a custom IG filter and exclusive discounts.

Our special pizza boxes feature a QR code for quick registration access, with a hidden reminder under every slice. Plus, direct mail ads will encourage early registration, reinforcing that every vote—and every slice—counts. Let’s make a difference together!

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