PROBLEM
Gamers are tired of boring ads! 34% of gamers who eat fast food weekly don’t interact with brands through traditional ad clicks. So how do we break through the noise and connect with them?

OPPORTUNITY
Gamers aren’t looking for more ads—they’re craving new, immersive experiences. In fact, 49% wish their favorite brands were integrated into their games, so they could interact with them in-game. This is the moment to give them what they want!

SOLUTION
Meet Los Santos Dashers #GrabYourGrub—a groundbreaking partnership bringing DoorDash into GTA V. Forget traditional ads; we’re embedding DoorDashers into missions for an immersive experience. Players can score real-life perks like free meals from DoorDash, plus exclusive virtual rewards like custom outfits for their avatars.

We’re taking over every channel, online and off. In GTA V’s digital world, we’re pushing our new game feature with in-game ads and cross-brand collabs to reach all gamers. In the real world, bold OOH guerilla ads will pop up next to Uber Eats, proving DoorDash is the best way to eat free while you play.