I had the exciting opportunity to ideate and create my own craft beer—Chelasuyo! Inspired by the vibrant Peruvian Chicha subculture, Chelasuyo embodies a cultural fusion, presenting a modern and energetic aesthetic that celebrates Peru’s rich diversity.

The launch campaign, “Discover the Colors of a New Experience,” invites adventurous spirits to break free from monotony and embrace new tastes. With its unique Andean flavors and deep cultural roots, Chelasuyo promises a journey of vibrant experiences that awaken the senses.

Targeted at young adults in the USA seeking fresh adventures, this project showcases my ability to blend cultural inspiration with innovative design, resulting in a brand that’s not just a beverage but a celebration of life.

Explore the Chelasuyo website here!